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CHILDREN’S SAFETY FIRST AT
THE URDD EISTEDDFOD -
Welsh communications company supports the organisation
Children attending the Urdd National Eisteddfod at the new Wales
Millenium Centre in Cardiff this year need not worry about getting
lost in Cardiff Bay
Thanks to a new initiative by the both the Urdd organisation and
Welsh communications organisation StrataMatrix children visiting the
event will be given free vinyl wristbands with an emergency helpline
number to call for help
“This years eisteddfod is a new ground breaking venture for the Urdd
and we want to make sure that children from all parts of Wales will
feel safe in an urban setting”, said StrataMatrix Director Dawn
Havard
“Over the years the Urdd Eisteddfod has been staged in a rural or
parkland environment with the main pavilion in a marquee but this
year the children and young people of Wales will take over the
state-of-the-art professional facilities of contemporary Wales in
Cardiff Bay and we wanted to make sure that even the younger
children could enjoy the festival to the full”
“Our company has always had a close affiliation with Urdd Gobaith
Cymru and we have also feel it appropriate to launch a new image for
StrataMatrix at this years Urdd Eisteddfod.
“We in StrataMatrix fully share the aspiritations of Urdd Gobaith
Cymru and just like the Urdd we have decided to build our new image
on the strength of our involvement in and understanding of Wales and
with contemporary typography and fresh imagery we have incorporated
the strap-line “Y Pwyslais ar Gymru – Communications with a Welsh
accent”
“StrataMatrix was established in 1979 as the first fully bilingual
public relations company in Wales and as we celebrated the first 25
years we decided to redesign our image and revamp the website to
coincide with the Urdd eisteddfod.”
Children attending the six day event, which opens on Monday 30 May,
will be given free wristbands as they enter the Eisteddfod site.
Sian Eirian Urdd Eisteddfod Director said “We are delighted to
cooperate with StrataMatrix on this scheme to ehance the experience
for young children at the Eisteddfod
“This years event is very different experience but we see it as an
opportunity to develop a new and different approach to our
arrangements and organisation of the event and the safety of our
visitors and participants as always is a priority for us.
“Parents and teachers can feel aasured that we are doing our best to
make this years visit to the Urdd eisteddfod both a memorable and a
safe event”.
The Eisteddfod involves a total of 40,0000 competitors at
preliminary events in districts and counties throught Wales and the
the Cardiff Bay event is expect to attract a total audience of
120,000 during the week.
The peripatetic Urdd eisteddfod is the first Welsh language event to
be staged at the Wales Millenium Centre and the Urdd has the option
the stage the event at the Millienium centre every 4 years in
future.
The 2005 Urdd Eisteddfod will give the economy in Cardiff a £3.4
million cash boost.
For further information contact: Manon Wyn, Marketing and PR
Officer, Urdd Gobaith Cymru, 01970613100
manonwyn@urdd.org
Gweler yn Gymraeg
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